We often assess emotions as appropriate or inappropriate depending on certain evaluative aspects of the world. Often using the term ‘fittingness’ as equivalent to ‘appropriateness’, many philosophers of emotion take fittingness assessments of emotions to be a broadly representational matter. On this sort of view, an emotion is fitting or appropriate just in case there is a kind of representational match between the emotion and the object, a matching analogous to truth for belief (or veridicality for perception). This view provides an account of the relationship between emotion and value that many have found plausible. In this paper, I argue that the fittingness of emotions should not be understood in representational terms. Rather, as is common in the literature on fittingness, we should interpret the notion in normative terms. After providing four arguments against the representational interpretation, and for a normative interpretation, of emotional fittingness, I discuss two ways to develop the normative picture of emotional fittingness. I also clarify the relevant issues that will have to be tackled by philosophers of emotion in the future, issues which cannot be tackled without attending to action theory and the philosophy of normativity.